How fast should we all be rowing?
If you look at the Wye River engagement chart, it might appear that the higher the monthly engagement (blue bar), the better the group is engaging. This is true, but only to a certain extent, as it doesn’t take into consideration the number of leaders engaged every month.
For example, in March, there were 26 engagements by 15 of you, whereas in June, there were 29 engagements by only 11 of you. In other words, fewer leaders drove more engagements in June compared to March.
Another way to think about this is as a row boat that takes Wye leaders every month a distance equal to their engagements. For example, in March, 15 of you rowed a boat 26 miles, whereas in June, 11 of you rowed 29 miles. Again, in June, fewer of you rowed farther together.
Is one preferable to the other? Not necessarily!
We believe that the best engagement model should be consistent over time and well-distributed across all leaders, also reflecting seasonality and special events. In other words, if five of you engage, you all should row about five miles together. If 12 of you engage, you all should row about 11 miles together. This ensures that the group optimizes its energy, keeping everyone connected and engaged at the same level while simultaneously minimizing individual burnout. On the chart, this would mean that the blue bar would be at or just above the red line.
However, if a few of you are motivated to talk to multiple people in a month (in other words, fewer people rowing farther), that’s also a good thing, as long as it doesn’t result in burnout over time.
The bottom line: The metric we’re most interested in is the number of you talking each month (the red line). If that number is high, and the number of engagements (blue bar) is at or slightly above it, then we’ll be happy, and you should be too. If the blue bar is much higher than the red line, we might still be happy or even happier, but we’ll also pay closer attention to whether a few of you are carrying a larger burden.